Mar 31, 2022
In Self Help Forum
Remember, even though the Snapchat audience is growing older, you are still marketing to a large pool of millennials who will only use your filter if it catches their eye. Save your design as a . PNG with a transparent background. Files should be 1080px wide by 1920px high and under 300KB in size. Snapchat rejects submissions that don’t meet their guidelines, so you’ll want to submit a few days in advance in case there are any issues. Geofilter submission process Step 5: Voila! Upload to SnapchatYou is designed, tested, and ready to go. Once you go to Snapchat’s website to upload your design you will be prompted to choose a time and location for your geofilter to run for. You should be tactical about the square footage you choose as this will dictate who sees your filter. If you’re a location-based business, choosing square footage will be easy. Consider the blocks immediately surrounding your business for higher chances of increased foot traffic. Meanwhile, if you’re a B2B tech company it’s probably not beneficial to special leads area around a high school. Instead, you might look at areas densely populated with offices and coworking spaces. Geofilters cost $5 for every 20,000 square feet (which is pretty cheap, FYI) so you can even buy several separate locations to extend your reach. Get the word out So how do you go about getting users to do what you want? Your marketing strategy should align with your CTA and help you achieve the goals you set out for your project. And, since Geofilters are location-based, you have an exciting opportunity to take your marketing offline. There are two ways of approaching your Snapchat marketing strategy. Making it work for your business— Designing a Snapchat filter is only part of the challenge. You also have to put your marketing brain to work to get people to use your filter and share it across other social networks! 1. Figure out your CTA Before you plan your marketing strategy, you need to figure out what exactly it is that you want users to do. Do you want them to follow you on Snapchat, upload their photo on other networks or buy your new product? As we said, contact information is prohibited, so if your goal is to collect emails, Snapchat probably isn’t the best channel for you. However, if you want to spread brand awareness and get people talking about you across other networks, geofilters can help!