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Sumaiya Khatun
Apr 02, 2022
In Self Help Forum
This study provides a sound and Whatsapp Mobile Number List logical methodology for working with log-level data (LLD) from viewability tech providers (in this case Moat) in everyday digital marketing practice. The report (pdf) provides a guide for digital marketers. You can read the most important 5 tips below. 1. Consult and combine different data Whatsapp Mobile Number List sources Only controlling for viewability is not sufficient. After all, you then send to more fraudulent domains, according to the analysis and previous research. So you have to look at (the coherence of) multiple metrics and dig into the data for that. For this project we worked with Google Bigquery, which Whatsapp Mobile Number List gave us the ability to combine, store and merge different data sources. In this way we can enrich the data from Moat Whatsapp Mobile Number List with data from additional sources, such as Google Analytics, NOBO, iAB and GFK. This helps us view and assess the data from different perspectives. 2. Use a fraud filter You will need a fraud filter that will allow you to first remove the illegitimate websites from the Whatsapp Mobile Number List domains reported in the dataset. Since 90% of digital ad campaign impressions are generated by an average of 2000 domains, we have chosen to focus our optimization efforts primarily on these. These domains can then be checked for legitimacy with NOBO or another reliable source. 3. Use time Whatsapp Mobile Number List stamp data The moment at which an expression is displayed on a website is an important variable. For example, the viewability of an Whatsapp Mobile Number List expression on a domain can fluctuate enormously, depending on the time. This can lead to you not blacklisting a domain 100%, but only when the viewability is too low. 4. Distinguish top and subdomains By making use of the distinction between these different domains, you can Whatsapp Mobile Number List easily determine whether an entire website is not performing sufficiently, or whether this is due to a subdomain. This again gives you the option to work with publishers on the quality of the inventory offered . 5. Optimize within a cluster To make the performance of websites easily Whatsapp Mobile Number List comparable, we create clusters of domains that fall within the same category.
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Sumaiya Khatun

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